Blog Post #2: Research topic with Tentative 10 Sources

 The topic of my research is the efficacy of the app Instagram as a vehicle for book reviews on the sales and successes of books, particularly those independently published. There is not much research on this specific topic that has already been done, so I have focused the majority of my research on the importance of book reviews in book sales, and on social media as a marketing tool. Here are my tentative 10 sources: 

Batra, R., & Keller, K. L. (2016). Integrating Marketing Communications: New Findings, New Lessons, and New Ideas. Journal of Marketing, 80(6), 122–145. http://www.jstor.org/stable/44134976

Biały, B. (2017). Social Media—From Social Exchange to Battlefield. The Cyber Defense Review, 2(2), 69–90. http://www.jstor.org/stable/26267344

Bourne, M. (2012). Glass-slipper economics: Cinderella stories in indie publishing. Poets & Writers Magazine, 40(1), 85+. https://link.gale.com/apps/doc/A277106932/GLS?u=dixiesta&sid=bookmark-GLS&xid=ffcd9f13

Bourne, M. (2020). Small Press Perseverance: INDIE PUBLISHING DURING THE PANDEMIC. Poets & Writers Magazine, 48(6), 79+. https://link.gale.com/apps/doc/A638300530/GLS?u=dixiesta&sid=bookmark-GLS&xid=3b0e8422

Everett, S. (2020). Why review books? TLS. Times Literary Supplement, (6097), 8. https://link.gale.com/apps/doc/A632137589/GLS?u=dixiesta&sid=bookmark-GLS&xid=3e0bd7dd

Lackermair, G., Kailer, D., & Kanmaz, K. (2013). Importance of Online Product Reviews from a Consumer’s Perspective. Advances in Economics and Business, 1(1), 1–5. https://doi.org/10.13189/aeb.2013.010101

Lamberton, C., & Stephen, A. T. (2016). A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry. Journal of Marketing, 80(6), 146–172. http://www.jstor.org/stable/44134977

Leo, J. D. (2017). The Economics of Book Reviews. American Book Review, 38(2), 12. https://doi.org/10.1353/abr.2017.0010

‌Lin, T. M. Y., Luarn, P., & Huang, Y. K. (2005). Effect of Internet Book Reviews on Purchase Intention: A Focus Group Study. The Journal of Academic Librarianship, 31(5), 461–468. https://doi.org/10.1016/j.acalib.2005.05.008

Silverberg, A. (2021). Understanding Bookstagram. Scbwi.org. Accessed 13 September 2021. https://www.scbwi.org/understanding-bookstagram/

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Comments

  1. Sydney BrooksSeptember 13, 2021 at 7:09 PM

    Since there hasn't been a ton of research done on your topic, I think it will be really interesting to read through the data that you will collect and to see what conclusions you draw from that! I personally haven't seen many book review on Instagram unless I'm following specific accounts geared towards that. I do think social media has a major impact though on the market so I'm excited to see what you are able to bring to attention!

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  2. Allison FurseSeptember 14, 2021 at 6:43 PM

    I am excited to review and annotate these tentative 10 sources. I look forward to evaluating them and synthesizing the information in order to build out this unique and innovative research topic. The topics I plan on focusing on are the importance of book/product reviews, social media as a marketing tool, and indie publishing strategies, and I will use the sources that fit these topic best. I may try to find book sources, but I don't know how many of them there would be for this topic. We'll see.

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