Blog Post #2: Research topic with Tentative 10 Sources
The topic of my research is the efficacy of the app Instagram as a vehicle for book reviews on the sales and successes of books, particularly those independently published. There is not much research on this specific topic that has already been done, so I have focused the majority of my research on the importance of book reviews in book sales, and on social media as a marketing tool. Here are my tentative 10 sources: Batra, R., & Keller, K. L. (2016). Integrating Marketing Communications: New Findings, New Lessons, and New Ideas. Journal of Marketing, 80(6), 122–145. http://www.jstor.org/stable/44134976 Biały, B. (2017). Social Media—From Social Exchange to Battlefield. The Cyber Defense Review, 2(2), 69–90. http://www.jstor.org/stable/26267344 Bourne, M. (2012). Glass-slipper economics: Cinderella stories in indie publishing. Poets & Writers Magazine, 40(1), 85+. https://link.gale.com/apps/doc/A277106932/GLS?u=dixiesta&sid=bookmark-GLS&xid=ffcd9f13 Bourne, ...